The Nexus of Crowdfunding and Venture Creation: A Systematic Review
DOI:
https://doi.org/10.11594/ijmaber.06.01.03Keywords:
crowdfunding, venture creation, literature reviewAbstract
This systematic review explores how crowdfunding impacts en-trepreneurial processes, business sustainability, and venture growth. By analyzing 19 SCOPUS-indexed studies, this review iden-tifies crowdfunding’s financial and non-financial benefits, includ-ing enhanced consumer insight, market exposure, and co-creation opportunities. Crowdfunding redefines stakeholder roles, foster-ing participatory ecosystems that enable innovation, strategic scaling, and resilience. Key findings emphasize the importance of stakeholder engagement and market validation while highlighting gaps in understanding long-term sustainability, cultural influences, and evolving backer-venture dynamics. These insights provide actionable strategies for entrepreneurs and researchers to harness crowdfunding’s potential in venture creation.
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